g’s Corporate Management S-List, Instalment 2. Here we have another company that doesn’t get it.

Email from g to Dasani, via (yes, their website is in fact) makeyourmouthwater.com:

“The new softer 20oz Dasani bottles that appeared a couple of months ago leak easily. You should revert to the old bottles with the harder plastic. Those never leaked. I can’t and won’t deal with leaky bottles in my backpack, where drinks cohabitate with my laptop. It would be a shame if I had to switch brands, because Dasani tastes the best of all bottled waters I’ve ever had.”

Coca-cola, do you get it? Skimping on plastic is penny-wise and dolla-foolish.